About me
I specialize in analyzing complex business systems, building user-centered strategies, and helping businesses scale and improve their products, services, and processes with exceptional user experience.
My Philosophy
The less our customers have to think or do in exchange for what they need, the better.
I put this philosophy into practice by:
Building user empathy
Developing a deep understanding of customer motivations, needs, expectations, and points of friction across their engagement with our products and services.
Walking in their shoes
Engaging with internal and external stakeholders to understand the contexts and constraints that shape customer behaviors during key activities.
Crafting experiences
Partnering with business and technology teams to design scalable, user-tested solutions and rollout plans aligned with the company’s long-term strategy.
Leadership & Strategy
Product Vision
Roadmap Alignment
Stakeholder Facilitation
Mentorship & Team Development
Design & Research
UX Strategy
Research Synthesis
Interaction Design
Information Architecture
Platform & Domain
Enterprise SaaS
Fintech
AI-assisted decision support
Regulated Environments